This Six Month Buying Strategy for Dover Street Market was developed in collaboration with Christopher Parungao and Yidong Shi. We first discussed the company’s history, core mission, brand positioning, and pricing strategy. We then determined our target customer as well as potential customers surrounding a new city’s brick-and-mortar opening. We then did a SWOT analysis to compare us to competitors and a trend report to determine what products would be best to purchase for the new location. We collectively decided that Seoul, South Korea would be the best option for foreign market entry and would provide us the most opportunity for new, loyal customers and substantial monetary gain for decades to come. We then developed our six month buying plan to determine placement of funds, and created a mock assortment plan and purchase order to outline new products and exclusive collections we would potentially carry. Finally, we created an integrated marketing plan to promote business and increase sales.