Project was designed for Retail Management course: A conceptual pop-up store for popular New York-based perfume brand ‘Le Labo.’ The six day event would take place on a busy street in Seattle near the Le Labo brick-and-mortar store, and is intended to promote the brands new city specific scent. Through this presentation, I have outlined details of the new scent, product assortment, marketing and promotional activities, as well as a financial forecast such as budget, sales, and profit.