For this project, I collaborated with Raquel Delgado and Nicole Agner to take a somewhat outdated brand and give it a new look and total rebranding strategy. We chose Calvin Klein because it is an essential brand that has been popular for decades, however we decided to remove the ready-to-wear label and instead focus on the basics that the company is known for: undergarments and jeans. We covered Calvin Klein’s position in the market and SWOT analysis, and then discuss why we chose to rebrand. We developed a new logo, which we then photoshopped onto new products, garment bags, product tags, and the existing website. Lastly, we outlined our goals of rebranding, in hopes of long term success, relevance, and revenue.