Complete product development for a conceptual 1017 ALYX 9SM furniture line. For this project, I conducted a market and trend analysis, competitive review, determined target consumer base, selling channels, designed the new product (chair) with mock tech pack, and determined estimated manufacturing costs, as well as retail price with markup percentage. I then did a three year profit and loss statement for the proposed product, developed packaging and labeling, established consumer and safety testing, distribution channels, and finally I produced a complete design & creative brief, as well as a short and long term integrated marketing plan with detailed activities.